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About

Woman Motion Blur

About

Woman Motion Blur

About

House of Aurora is an all-female team of award-winning event producers, creative directors and programming specialists. The team behind some of the largest and most significant global events ever staged in this region. And most recently, the region’s largest wellness festival. Very few teams have delivered wellness experiences at this scale, in this region, with this level of rigour.

OUR AMBITION

We believe the measure of an experience is what remains after it ends.

After years of creating experiences at scale, we have come to value experiences that feel more considered, more intentional and ones that ultimately create a sense of belonging.

From intimate gatherings to large-scale festivals, the principle remains the same: scale should never come at the expense of connection.

Our role is to create the conditions for something to stay with you, long after everyone leaves.

MEET THE TEAM

Dina Alhassan

Dina Alhassan

Founder & CEO

Events Director and Executive Producer with over 20 years of experience. Her portfolio spans Expo 2020 Dubai (Opening & Closing Ceremonies), the COP28 World Leaders Summit, and Kayan, the largest wellness festival in the Middle East. She brings the same curatorial conviction and strategic vision to every project she leads.

Hiedy Hany

Hiedy Hany

Head of Partnerships & Experiences

Hiedy works where ideas, people and execution meet. With a background spanning partnerships, live experiences, production and media, she has a knack for taking a strong concept and figuring out who needs to be in the room to make it happen. She nurtures the evolution of strong ideas into memorable experiences.

Mila Seku

Mila Seku

Co-Founder & Creative Director

Mila built her creative foundation directing large-scale productions for a range of governmental, arthouse and commercial clients globally. She led the creative delivery of Kayan Wellness Festival and continues to shape cultural, music and wellbeing experiences, treating festivals as testbeds for next-gen spatial systems and using the desert as a proving ground for future cities.

Morea Mahmuti

Morea Mahmuti

Head of Operations & Logistics

If a room full of moving parts comes together without anyone noticing the effort, that’s Morea. She brings the operational understanding that turns ambitious ideas into experiences people can enjoy. With experience across COP28, Kayan and mini to mega events throughout the UAE, Europe and Southeast Asia, her focus is keeping people, schedules and logistics working together, with care in the details.

Vishakha Hanj

Vishakha Hanj

Head of Brand & Creative

Part strategist, part storyteller, with a designer’s eye for how brands take shape and speak. Vishakha brings together branding, narrative and experience design, translating ideas into visual language that lands. She moves comfortably between concept and craft, shaping conscious and curated experiences, turning brand stories into moments people remember.

Joan Tamala

Joan Tamala

Events Executive

Joan is an experienced event professional with a strong project management foundation and a proven track record delivering high-profile corporate, luxury, sports and wellness events. Her portfolio includes COP28, Longines Global Champions Tour, and two editions of Kayan Wellness Festival, one of the region’s largest wellness festivals. She brings a hands-on, detail-driven approach to delivering seamless experiences from planning to execution.

OUR AMBITION

We believe the measure of an experience is what remains after it ends.

After years of creating experiences at scale, we have come to value experiences that feel more considered, more intentional and ones that ultimately create a sense of belonging.

From intimate gatherings to large-scale festivals, the principle remains the same: scale should never come at the expense of connection.

Our role is to create the conditions for something to stay with you, long after everyone leaves.

MEET THE TEAM

Dina Alhassan

Dina Alhassan

Founder & CEO

Events Director and Executive Producer with over 20 years of experience. Her portfolio spans Expo 2020 Dubai (Opening & Closing Ceremonies), the COP28 World Leaders Summit, and Kayan, the largest wellness festival in the Middle East. She brings the same curatorial conviction and strategic vision to every project she leads.

Hiedy Hany

Hiedy Hany

Head of Partnerships & Experiences

Hiedy works where ideas, people and execution meet. With a background spanning partnerships, live experiences, production and media, she has a knack for taking a strong concept and figuring out who needs to be in the room to make it happen. She nurtures the evolution of strong ideas into memorable experiences.

Mila Seku

Mila Seku

Co-Founder & Creative Director

Mila built her creative foundation directing large-scale productions for a range of governmental, arthouse and commercial clients globally. She led the creative delivery of Kayan Wellness Festival and continues to shape cultural, music and wellbeing experiences, treating festivals as testbeds for next-gen spatial systems and using the desert as a proving ground for future cities.

Morea Mahmuti

Morea Mahmuti

Head of Operations & Logistics

If a room full of moving parts comes together without anyone noticing the effort, that’s Morea. She brings the operational understanding that turns ambitious ideas into experiences people can enjoy. With experience across COP28, Kayan and mini to mega events throughout the UAE, Europe and Southeast Asia, her focus is keeping people, schedules and logistics working together, with care in the details.

Vishakha Hanj

Vishakha Hanj

Head of Brand & Creative

Part strategist, part storyteller, with a designer’s eye for how brands take shape and speak. Vishakha brings together branding, narrative and experience design, translating ideas into visual language that lands. She moves comfortably between concept and craft, shaping conscious and curated experiences, turning brand stories into moments people remember.

Joan Tamala

Joan Tamala

Events Executive

Joan is an experienced event professional with a strong project management foundation and a proven track record delivering high-profile corporate, luxury, sports and wellness events. Her portfolio includes COP28, Longines Global Champions Tour, and two editions of Kayan Wellness Festival, one of the region’s largest wellness festivals. She brings a hands-on, detail-driven approach to delivering seamless experiences from planning to execution.

OUR AMBITION

We believe the measure of an experience is what remains after it ends.

After years of creating experiences at scale, we have come to value experiences that feel more considered, more intentional and ones that ultimately create a sense of belonging.

From intimate gatherings to large-scale festivals, the principle remains the same: scale should never come at the expense of connection.

Our role is to create the conditions for something to stay with you, long after everyone leaves.

MEET THE TEAM

Dina Alhassan

Dina Alhassan

Founder & CEO

Events Director and Executive Producer with over 20 years of experience. Her portfolio spans Expo 2020 Dubai (Opening & Closing Ceremonies), the COP28 World Leaders Summit, and Kayan, the largest wellness festival in the Middle East. She brings the same curatorial conviction and strategic vision to every project she leads.

Hiedy Hany

Hiedy Hany

Head of Partnerships & Experiences

Hiedy works where ideas, people and execution meet. With a background spanning partnerships, live experiences, production and media, she has a knack for taking a strong concept and figuring out who needs to be in the room to make it happen. She nurtures the evolution of strong ideas into memorable experiences.

Mila Seku

Mila Seku

Co-Founder & Creative Director

Mila built her creative foundation directing large-scale productions for a range of governmental, arthouse and commercial clients globally. She led the creative delivery of Kayan Wellness Festival and continues to shape cultural, music and wellbeing experiences, treating festivals as testbeds for next-gen spatial systems and using the desert as a proving ground for future cities.

Morea Mahmuti

Morea Mahmuti

Head of Operations & Logistics

If a room full of moving parts comes together without anyone noticing the effort, that’s Morea. She brings the operational understanding that turns ambitious ideas into experiences people can enjoy. With experience across COP28, Kayan and mini to mega events throughout the UAE, Europe and Southeast Asia, her focus is keeping people, schedules and logistics working together, with care in the details.

Vishakha Hanj

Vishakha Hanj

Head of Brand & Creative

Part strategist, part storyteller, with a designer’s eye for how brands take shape and speak. Vishakha brings together branding, narrative and experience design, translating ideas into visual language that lands. She moves comfortably between concept and craft, shaping conscious and curated experiences, turning brand stories into moments people remember.

Joan Tamala

Joan Tamala

Events Executive

Joan is an experienced event professional with a strong project management foundation and a proven track record delivering high-profile corporate, luxury, sports and wellness events. Her portfolio includes COP28, Longines Global Champions Tour, and two editions of Kayan Wellness Festival, one of the region’s largest wellness festivals. She brings a hands-on, detail-driven approach to delivering seamless experiences from planning to execution.